Discover how you coach,
transform how they learn
Analyze your coaching behaviour with automated speech insights that help you become the coach your athletes deserve.
Tried, tested & trusted by leading clubs worldwide
How it works
Transform your coaching through automated speech analysis in just a few simple steps.
- 1
Record your coaching
Simply record your coaching sessions using our mobile app or upload existing audio files.
- 2
Automated analysis
Our technology analyzes your language patterns, feedback style, and communication effectiveness.
- 3
Get actionable insights
Receive detailed reports with specific areas of strength and opportunities for growth.
- 4
Transform your coaching
Apply insights to develop better communication and improve athlete learning outcomes.
Features that transform coaching
Powerful tools designed specifically for coaches looking to elevate their effectiveness.
Intuitive Dashboard
Track your coaching metrics and progress with a comprehensive yet easy-to-use dashboard.
Detailed Reports
Get in-depth analysis with downloadable reports highlighting your coaching patterns.
Virtual Head of Coaching
A smart assistant that provides guidance based on your specific coaching style.
CoachID Profile
Build your unique coaching identity and track your evolution over time.
Team Management
For organizations: oversee multiple coaches and compare performance metrics.
From grassroots to elite.
Whether you coach a local club or a professional first team, the insights scale to you.
Book a call →Your coaching, fully visible
A complete overview of your coaching behaviour. Track key metrics like feedback ratio, question frequency, and positivity over time.
- Real-time feedback analysis
- Coaching style identification
- Time-based comparison
- Custom goal setting
Trusted by leading organizations
See what our partners say about Coach Intelligence Lab.
Easy to navigate, detailed data and quick feedback. Great tool for coach development.
About Coach Intelligence Lab
On a mission to transform coaching effectiveness through automated analysis and data-driven insights.
Our Mission
Our mission is to make coaching better by giving coaches practical feedback they can actually use. We help coaches set clear, specific goals, track their progress over time, and make small adjustments that lead to big results.
After years of research and development alongside leading sports organizations, we created a platform that transforms how coaches understand and improve their coaching behaviour through automated speech analysis.
Today, our technology helps coaches at all levels — from grassroots to elite professional sports — develop their communication skills and maximize athlete learning and development.
Purposeful Coaching
Coaching should be intentional, focused on understanding both strengths and areas for growth.
Constant Growth
Continuous improvement is key — consistent effort toward self-development leads to lasting success.
Positive Environment
A supportive learning environment helps coaches and athletes reach their full potential.
Meet our team
Zeb Jacobs
Xavier Gosselin
Bo Jacobs
Ready to transform your coaching?
Join hundreds of coaches using automated insights to develop their coaching and improve athlete learning outcomes.